Theory - Roland Barthes

Narrative codes - how the audience views the text

Texts can be 'open' - unravelled in many different ways, or be 'closed' - one obvious thread to pull on. My animation is going to be open, I am going to do this by making reference to Lily Allen's double meaning of words.

Roland Barthes 5 codes

Action code - a action which means there is a further action, a person picks up a gun someone gets shot. This is relevant to all moving media as actions inevitable move onto another, so is therefore relevant to my music video.

Enigma code - an element which is not revealed, raising questions this is used to keep audience suspense. This code is not an aspect of my video.

Semantic code - connotations, impiles that there is never one meaning to a word such as mirror and the media mirror (newspaper)this is also shown in dress codes to work out the age or status of a character. This is mediation what the audience take from the text.

Cultural code - elements relying on sharded knowledge, santa is a old man with a beard, if the audience did not no this then a text about santa would not be relivant or make sense.

Symbolic code - The grey, what is unseen but the audience fills in due to personal experience, this results in different people taking different things and meanings from the text.