I need to do some more research into magazine advertisements, like I did for the CD package I am going to produce another slide show to help me with this.
Once I had completed my CD front and back cover I took the same colour background and applied to an A4 sheet on Photoshop, for my maganize advert. I wanted it to be similar to the CD covers to show continuity from the animation to the CD package to the advert. The reason for this is so viewers will recgonise them separatly and as a whole. So I also decided to keep the writing the same, the messy painted red 'The Fear which is bold but is still in keeping with the animation. I used the same type face for 'Lily Allen' as this is similiar to her font used on the cover of It's Not Me It's You album, and the black contrasts with the background, making the writing stand out but not to 'in your face.' For the art work which appears through the hands in the shape of the heart; I cut up the A3 sheet which was the animation and rearranged the main images closley together, I also added some black and red, the red shows the FEAR and the black contrasts with the other colours therfore making them stand out. Then I photographed a friends hands wearing bold jelwery which links to Lily Allen, because of her fashion style. I choose this photograph because it is the best, her hands don't cover to much of the art and you can clearly see that they are formed into a heart shape, this links to the CD package and in turn the animation. I gathered my ideas for this from research I had previously made. This research is in the CD package slide in the blog entry before. I liked the idea of having the hand displaying the work, this links into the animation when you see my hand placing letters onto the page. 'The Fear' in also tilted fowards as on the CD covers, this shows a sense of depth which reflects the song, two ways you can take it. Once I had cut out the hands I placed them in the right possision on the page then added the infomation that was needed. The other songs on the single, the instiution and the relivant websites. Overall both the CD package and advert have a simple style but I felt that this was in keeping with the animation, Lily Allens work and the the song.
Below are the other pictures I took of the hands;
I tryed out having the hands in different shapes to see what it would look like but I deffinelty feel the heart is the best as it shows links to both the CD package and the animation.
This has helped me and inspired me for some creative designs.
Using Photo Shop I first of all measured the size of a CD case front insert and created a file to the specific size. Then using a few photographs from my animation I cut out bits and tryed out different backgrounds. Here are some practices:
Above I took this photograph from the end of my animation and using Photoshop faded out some of the background, I felt this worked well so I tryed it when I practiced creating the CD front cover.
From all of the above I cut out using the lasso tool of Photoshop then I experiemented layering them for the CD front cover.
My initial idea was to have the front cover as the heart created by beads with a in keeping background and then on the back cover have the deformed heart with the in keeping background (such as paparazzi revealed behind the now broken heart) I experimented with this and the heart looks good but the background is to contrasting.
The way I created the background was I found a good picture to practice with of paparrazzi then I digital mantipulated it using the filter effects on photoshop then selected it to be the background layer using the order of layering on the side of the layer panel.
From this I decided to use the same heart idea with the background as my credit photographs from the end of my animation. Using the bucket I edited the writing pictures to blend them into the white background which I am using at the moment.
As you can see this did not work, because you can not see the text, I thought you might beable to on the deformed heart, but you can't. The idea was that the front would be the full heart and the viewer is not meant to see the text. And the deformed heart on the back of the CD cover, but it doesn't work because you can not see the text.
Doc 1
This is the start of the back CD cover I chose to use, first of all I made a new document in Photoshop making it the correct size for a CD cover, then I added a layer and dropped and dragged the deformed heart into the new layer. Then after much experimentation with colours for the background from the colour palette I decided to pick up the colour from inside the heart. I applied this as the background and decided it blends well and the heart doesn't look out of place on that colour. Also this colour works well because her CD cover for the It's Not Me It's You album has a basic colour which is similar. I got this from previous research.
I also tryed to cut out the letters from Lily Allen's album as I thought this would show continuity, but because the picture did not have high enough pixel quality once I had cut it out the edges were extremly jaggered.
The idea behind the front and back cover is that the front is the full heart, showing strong and behind it has weakened, because I took these images from my animation it shows contiuity and the colour scheme is in keeping.
These are the final results, once I had completed them I printed them off, which was easier said than done. This is because although I set the size of the images to the CD case they automatically change to a sqaure so I had to have the width a little smaller to make the images fit in the CD case. As a result of this the back CD image looks to small width ways. If I have any time to review this I will try and make an insert for the small hidge section so there is not a blank space.
Also if we have any more time on the CD package I will create an in side image, I have an idea to take a photograph of colourful beads inculding the ones incorporated in my anamation and the other CD covers. I would also attempt to get the maganize advert of the busy collected images and hands around it, which I will blog next! Onto my atcul CD, I may beable to have this done at a printing shop.
The end result;
Directly below is the back cover and below that is the front cover. I am happy with the result I feel the simplistic ideas fits into the animation and Lily Allen's style. If I had any more time on this I would first of all see if there was anyway to make the images have a higher pixel resolustion to make the pictures sharper, I did try to do this but even the media technician did'nt no. And if I had a chance I would put the image which I have used for my advert onto the atul CD, I would have to have this done at a printing shop. I would also get lots of beads including the ones used in the animation and have this as part of the inside insert along with another side which I would create a collage of images from my over 1000 stills for my animation and create a picture collage like the one on the last page of the slideshow in the maganize advert blog entry.
This magazine is the type of magazine I would like my CD digipack to be advertised in as it published a variety genre of music of bands and artist that are number 1s but also slightly more quirky. I got this magazine from Levi in Birmingham when I went shopping, the free magazine is often in shops and bars which is perfect for my younger generation target market.
I have been trying to get the video I filmed of the maganize onto flickr so I can embed it into this blog post but it wont download to flickr I think the file is to big so after trying again I am going to re film it and try to cut down the time so then it might download and I will beable to put it on my blog.
I re-filmed it, I tapped the pages which were not relevant togther so this cut down the time considerable. Once it had downloaded I looked at it on flickr and the other film was on there to my surprise! But it cuts out when the file gets to big, bizzare!
The maganize has not only CD adverts but gig reconmendations, singles, infomation about up and coming artists and famous excessting ones.
The idea behind the filming was to practice, to see what it looks like with the hand changing the viewing, the CD and gig adverts.
Once I have decided on the image for the CD package I will devise a magazine advertisment page which links to my video and CD package. My advert will be a one page spread maybe incorporating the atcual CD. But I might just incorporate the style and design of the video to again show links between the three.
I have looked in Q magazine which has a great abstract advert for JAY-Z, the first page, which has a white background and a collection of musical equipment tightly composted in the centre in a large heep. The simple colour scheme of white, black and red is a great idea to focus the viwer in but not over power them. I am not over keen on the other page as it is extremly plain, although it does work and does capture the idea. If I was to re design this advert I would somehow incorporate the writing on the image page to create a singular page advertisment.
I am going to continue my research of magazine advertisments and find some of Lily Allen's advertisments to take inspiration from the style.
