Tuesday, 6 October 2009

Theory - Post Modern Media

Post modernists claim that we live in a world which is saturated by media, because we are immersed in media 24/7. The distinction between reality and the media representation of everything becomes blurred or even invisible. Apparently we now have no sense of real things and images of them, or real experiences and simulations of them.

Media reality is the new reality.

In the modern period artists experimented with the representation of reality. In the post modern period the idea of representation got 'remixed,' played around with through pastictile, parody and inter textual references - where the people that make texts deliberately expose their nature as constructed texts and make no attempt to pretend they are 'realest.'

Value judgements are blurred everything is down to taste. Anything can be art, deserve and audience and culture 'eats itself.' There is no longer anything new to produce or distribute.

The distinction between media and reality has collapsed and we now live in a 'reality' defined by images and representation.

Images refer to each other and represent each other as reality rather than some 'pure' reality that exsists before the image represents it.

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