Theory - Carol Vernallis

Carol Vernallis is a associate professor of Film and Media Studies at Arizona State University. She specialises in music videos and contemporary film soundtrack in relation to image. She has written two books, and produced many music videos.
Music videos have exploded due to music channels, and are highly influential to there viewers. They help to create an artist’s identity, to affect a song's mood, to determine chart success: the music video has changed our idea of the popular song.
Vernallis believes that music videos are another art form and different from television, films and the song singularly.

Vernallis describes in a book how verbal, musical, and visual codes combine in music videos to create defining representations of race, class, gender, sexuality, and performance. The book also explores complex interactions of narrative, settings, props, costumes and lyrics.

I agree with Carol Vernallis in the way that music videos have there own genre and how the music video can reflect the artisit and effect your feeling, or change the meaning of the song. Each great artists have there own style and this is portrayed not only through there sound but the there music video aswell.