Ethnographic model

Using the ethnographic model (try and separate it into the three areas highlighted) evaluate your own text. Have you inadvertently prevented certain 'audiences' from accessing your text? Write your reponse ....

My text is effected by 'stress 1' the fact that anyone who doesn't have the internet will not beable to view my text as it is a viral music animation. But at the same time this breaks the stress because it can be watched at any time so there no limit to what type of person watches it because of there lifestyle. Although my animation would have to be seeked out even if the viewer has seen the CD which means I have a smaller audience but a more interested one.

My text also fits into second 'stress,' genre that has gender appeal, my music video is deffinetly a mostly female audience. This is because of the content of the text. There is no eye appeal for males, such as no females half naked, the male gaze. Also Lily Allen is a femist pop artist writing songs for females to relate to, this is the most widly distributed genre of music. This adds to the publisty of my music video because Lily Allen fans will be introduced to stop motion.

The third stress, is complicated to my text, because the music is for a female audience, but the stop motion aspect, in this model would be suggested to be male as males apparently have a better understanding of complex technogoly. There is also the divide of infomation rich and infomation poor. My text is for the ricj infomation audiences because mine is on the internet and infomation poor would

exam work

1/2 of are exam is about me writing about what I have created taking different things into account, such as genre.
My genre is a music video, but also in the stop motion genre.

Steve Neate, theorist stated that 'genres are instances of repetition and differences.'

films are divided into three genres;
-subject matter
- formal characteristics
- narrative


Tom Ryall suggests that the types of conventions found in genres might be grouped within the following categories:
- narrative - mine is linear
- theme - mine is about happiness and fear, mixed emotions linked to media
- character/stereotypes - mine is dancing beads, more female
- iconography - a music video usually includes the artists and stop motion drawings random creative stuff both animation and real life.

Starter questions

I am going to answer each question twice once with a Lily Allen music video answer and once with a stop motion answer.

1 Audience expectations about narratives, characters and setting.
Lily Allen - narrative - linear
character - Lily Allen as the main character, dancers, good looking men
setting - club, house, a mini story in keeping
Stop motion - narrative - non linear or linear
character - clay, paper, card, drawn, photograph painted - if there is one
setting - paper room, on a piece of paper, card

2 How do film makers/producers rely on genres to market films.
Lily Allen - bright pastel colours in her older videos
- Lily staring in the film - main character usually
- the music video is a short story - a short film - tells a story
- newer videos are more sophisticated, mono colours, fashionable fashion, this is moving on from the tacky pop video image
Stop motion - paper, card
- drawings, abstract
- quirky - Lily Allen's imagination.

3 Appeal to different genres.
Lily Allen - newer videos appeal to different viewers, fashionable students
- its not me its you - the subject is to rude to make a literal story about, which is her usual style, so she uses a country Western cow boy style to create a different reality to the song.
- most songs have a different subject matter, which equals in different videos and different story's depending on the topic, this will appeal to different genres.
Stop motion - involving real people
- photos of photos changes the feel
- dancing beads - new reality - connotations

4 How genres change over time and reflect social/historical contexts.
Lily Allen, music videos - marketing - you tube, viral adverts, email to friend links
- Lily in the video, bands
- short stories were the first type of music videos in 1926
- tells the story of the song, go together, can appreciate each separately but together equal in a better understanding
Stop motion - first music video was a series of images, 1894, stop motion taking ideas from the past to create a new idea.
- anyone can create a stop motion, don't need anyone just a camera and computer, Internet movement
- cartoon music videos were created in 1930
- sledge hammer, 1985, Peter Gabriel, ground breaking stop motion music video



This idea above was an idea I had of changing facial expression, but I don't think it will fit into my animation.



The idea of using a black board was an idea I looked at when deciding what to do for my animation.

Media Essay[1]

Theory - Carol Vernallis

Carol Vernallis is a associate professor of Film and Media Studies at Arizona State University. She specialises in music videos and contemporary film soundtrack in relation to image. She has written two books, and produced many music videos.
Music videos have exploded due to music channels, and are highly influential to there viewers. They help to create an artist’s identity, to affect a song's mood, to determine chart success: the music video has changed our idea of the popular song.
Vernallis believes that music videos are another art form and different from television, films and the song singularly.

Vernallis describes in a book how verbal, musical, and visual codes combine in music videos to create defining representations of race, class, gender, sexuality, and performance. The book also explores complex interactions of narrative, settings, props, costumes and lyrics.

I agree with Carol Vernallis in the way that music videos have there own genre and how the music video can reflect the artisit and effect your feeling, or change the meaning of the song. Each great artists have there own style and this is portrayed not only through there sound but the there music video aswell.