Re-presentation

First of all in class we looked a photograph of a man, women, young girl and two young boys portraying the perfect family image. The people in the image are most probable not related and are professional models. The facial expressions connote happiness and the proxemics show unity and physical closeness. The mother acts as a nurturer as she has her arms around two of the children and the 'father' holding a child, equals in a caring, masculine strength. The framing and angle shot focuses the attention to the characters faces showing that there happiness together is the most important aspect of the group. The fact that the women is dressed in a baggy shirt and trousers which colour co-ordinates with the rest of family suggest that she is not trying to impress any other men and that she is 'owned' by her husband and doesn't feel the need to attract attention. The idea that they are all wearing casual clothing may portray the couple are extremely comfortable with each other and also there lifestyle, picnic's in the park, long walks, dad plays football with the boys. The family are also white which in cultural more representative to the majority of Briton. If the family were of a other ethnicity it would change the audience. The roles of each person are typical to idealistic roles; the female child is holding a soft, cute toy which portrays sweetness and sensitivity. The smallest boy is boisterous and a bit of a handful but controlled by a strong yet gentle father. Both 'parents' seem to be kind and patient. This photograph of a 'family' could be used to sell anything from holidays to sofas to pasta!
The way this image has been constructed is done in all media texts taking every aspect of mise-en-scene into context to create the right impression to the viewer.

'The process by which the media presents the 'real world' - Rayner
IE - the decision over what is chosen to be represented and what is rejected.
- the choices made when organising the representation
- the opinions taken to focus the audience in a certain way

who
what
how
why
(Mr Smith said that he was going to blog this information as he didn't want us to copy it down in the lesson as it would take to long, I have sent him a blog message, once he has put it on I will read, learn and then blog it.)

Gatekeeping - theorist White 1961 -
gatekeepers = the people who are part of the decision making process in the construction of media texts, I am the decision maker in my animation but also ICA my institution.
A fantastic example of this is the show Big Brother, the directors and editors can portray different people in different lights for example if someone likes to shout every once in a while they may only show audiences this side to there personality. This gives the directors and editors the power not the contestants.

Constructionist approach - (and this)

Richard Dyer - The matter of images
'How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representation.'

After looks at the Mr Smiths power point he gave us a picture of Eva Mendes modeling for Calvin Klien and analysed the images using Laura Mulvey's 'male gaze' theory, Trevor Millum's and Marjorie Furguson's analysis on facial expression.

- dominant
- mysterious
- boobs/cleavigde
- tanned
- healthy
- wet/oil
- garters
- suspenders
- thin
- legs open
- heels/elongates legs
- tall
- shadow = bigger/powerful
- camera angle = reflects power
- black underwear
- sexy
- 1/2 see through pants
- face not important, body is the focus
- see doesn't care about us
- secutery women/business women = men's fantasies

class presentation web 2.0

I was on a art school trip on Tuesday when the class started to present the presentations on the different topics, apparently 2 groups did theirs and the teacher was not impressed. So we didn't get to present ours, this was a shame but I learnt a lot about web 2.0 which is a great thing to broaden my digital literacy knowledge.





These videos I recored on my phone, to inform the class of the web 2.0 tasks for the class.

Digital Literacy

This is the animation me and Jess produced to explain what web 2.0 is, using Xtranormal.com this web 2.0 website lets you chose characters and add action, movement and speech, we developed a conversion.

Then using this animation, the simple stop motion flick book filming, web 2.0 websites such as NickId, fridge magnet website and Jackson Pollock art website which lets you create your own trainers/images. These are going to be the interactive tasks which we give to the class after the robot animation.

word. trainer - blog

We sent an email to every member of are class and the teachers to explain the interactive tasks and what they have to do.


Sent: 09 October 2009 11:23
To: M Smith; Caitlin Riley; Theo Miller; Jamie Hives; Anna Sheppard; Georgia Money; Stuart Wright; Emily Haynes; Samuel Bullous; Jessica Jenkinson; Rhys Withers; Natalie Palmer; Laura Eaton; Amy Trickett; Robyn Barnett; Charles Butler
Subject: FOR TUESDAYS LESSON, from emily,jess,jess and sam.

Please dont delete this email or you wont be able to take part in the interactive part of our presentation in Tuesdays lesson, thankyou :)

NIKE ID

Click this link...
http://nikeid.nike.com/nikeid/index.jsp#launchBuilder,,_64756e486967303930382e2e31,,184549677
- Click English, and then USA.
- Wait for the shoe to load.
- Click start from blank.
- Click on a section of the shoe.
- Click on the chosen materal, suede or leather.
- Click on your chosen colour.

FRIDGE MAGNET
Click on this link...
http://www.mattfacer.com/fridge/
- wait for it to load.
- drag the letters from the left side of the screen onto the right side, to create messages!

JACKSON POLLOCK
Click on this link...
http://www.jacksonpollock.org/
- Click on enter jasonpollock.org
- Move your mouse around the screen, to change the colour CLICK and then carry on moving your mouse.

In Class

Today in our theory lesson we got into groups and were each given a task. Ours was to devise a presentation with no speaking, a totally technology based unsual presentation with interactive ideas explaining Web 2.0.

We decided to try a very simple flick book with important Web 2.0 words on it.

Here it is;