The Words

The song is 3.27 minutes long.

I want to be rich and I want lots of money
I don’t care about clever I don’t care about funny
I want loads of clothes and i want fuck loads of diamonds
I heard people die while they are trying to find them

And i’ll take my clothes off and it will be shameless
Cuz everyone knows that’s how you get famous
I’ll look at the sun and I’ll look in the mirror
I’m on the right track yeah I’m on to a winner

I don’t know what’s right and what’s real anymore
I don’t know how I’m meant to feel anymore
When do you think it will all become clear?
‘Cuz I’m being taken over by The Fear

Life’s about film stars and less about mothers
It’s all about fast cars concussing each other
But it doesn’t matter cause I’m packing plastic
and that’s what makes my life so fucking fantastic

And I am a weapon of massive consumption
And its not my fault it’s how I’m programmed to function
I’ll look at the sun and I’ll look in the mirror
I’m on the right track yeah we're on to a winner

I don’t know what’s right and what’s real anymore
I don’t know how I’m meant to feel anymore
When do you think it will all become clear?
‘Cuz I’m being taken over by The Fear

Forget about guns and forget ammunition
Cause I’m killing them all on my own little mission
Now I’m not a saint but I’m not a sinner
Now everything's cool as long as I’m gettin thinner

I don’t know what’s right and what’s real anymore
I don’t know how I’m meant to feel anymore
When do you think it will all become clear?
‘Cause I’m being taken over by The Fear

The bold words/sentences are the parts I believe my target audience may be able to relate to.
"I want to be rich and I want lots of money"
Most people, but students in particular want money and lets be honest, to be rich. That is one of the main reasons people get a good education is because they want to get qualifications so they can get a could job with a good pay packet!

The idea of this clippet from Mary Antoinette fits in nicely to this line, and the line stating 'I want loads of clothes and i want fuck loads of dimonds.' I like the idea of the cakes and shoes. Cakes are also used in Lily Allen's video of The Fear as part of her fairy land fantasies.



Bellow I gathered images on the interent of a literal sun and mirror and the media versions, the newspapers. Then using Flickr I created a slideshow and embedded it onto my blog. I want to play with the connotations of these words in my animation, showing two different meanings.

Lily Allen's music videos

I have looked at the fear video, the introduction is set in a field where Lily is in a pastel coloured small caravan. And says "I wanna be rich and I want loads of money." I may use these colours in my animation to show links between the two. There are red flowers in the background which could be a connotation of her "fear," or it could mean power, passion, sex and danger. These aspects could be representative of the song. The toy bear hanging on the washing line is a random item. I wish to incorporate random features into my animation so this will also show links.

When she walks out of the caravan shes wearing a quirky little dress which a large bow and random grand images on the material. I could use bows as random drawing in my animation as musicandmuffins and other animations I have found on YouTube do. Also when she says "I'll look at the sun and I'll look in the mirror" she looks into the sky. Although I believe that this is a play on words. The words have double meaning the sun as the sun in the sky and the Sun the newspaper and the same with mirror. This is only relevant to people who no the newspapers Sun and the Mirror so brings in the cultural code by Roland Barthes. Later I will make a post explaining his narrative theories. In my animation I may play on the use of these words, switching the meaning through the actual meaning and the other.

When she re enters her caravan it turns into a grand hall with a red carpet which again could be a connotation of her "fear," or the other words listed above. There are men in waiter dress dancing. This could be a transition in her life from nothing to everything but yet red is still incorporated as she is still scared. The windows and glass through the doors are the same colour as the caravan at the start this shows reflection back and links to the past.

Again slightly later on in the music video, 1.19; the camera turns to a toy car and boxes which are the same colours as the caravan and again at 1.32 the the present boxes are the same colours with electric red ribbon, showing the "fear," and representing other things. On the other hand the presents and cakes give the video a dreamy magical feel which represents her crazy life.

"I don't no whats right and whats real anymore," the over sized present boxes start spinning to show her confusion, i could use this idea a have my images moving around or spinning. This will show connections with her music video or the album version of the song and my stop motion animation of the acoustic version of "the fear."

The black and white checked floor is a great idea for a background and could show her personal beliefs of how everything use to be black and white but now its grey and she doesn't no how to feel anymore.

At the start of the .... verse starting were she sings about guns and ammunition the clip has a darker back ground which relates to the darker subject matter.

The random balloon dancers and balloon's outside the grand building again are the same pastel colours as the caravan. The randomness of the balloon dancers reflect to the words in the song and how she doesn't no how to feel anymore. Also the men helping her down the stairs shows that she has people doing things for her now but she doesn't no how to take it. The smoke again is the same pastel colours which could be mist over her life. The overall video has a Alice and Wonderland feel to it.

The large red bow over the enormous, amazing perfect fairy tale mansion at the end clarifies that everything great is wrapped with new doubt, fright and FEAR.

In conclusion i will use the dreamy, sickly sweet pastel colours and the red to show that when everything is great it doesn't mean that everything is perfect.

Deciding on the song

I have decided that i love Lily Allen's and Kate Nash's style of music for my stop motion animation as I feel they can tell a story which audiences can relate to. After much deliberation I decided that Lily Allen is my perfered choice as she covers a wider variety of issues rather than Kate Nash who's songs tend to be about love or random happenings.

I have researched many of Lily Allen's songs and I particluarly love 22, back to the start, navie and the fear, acuoustic version.

I believe that the fear is the most suitable song for my animation as the audience can relate the song which I will explain using the song words. Also the beat is repeative and the fact that it is an acoustic version will make the feel of the overall video, raw and different.

Subscription's

To make my blog entries more exciting i have just subscribed to three different websites which mean that you can add different files to your blog.

Slideshare; which means you can add slide show presentations to your blog, this will help me make my blog look more interesting and i will be able to add my presentation which i am going to present to the class.

Scribd; which enables you to add word and other documents into your blog. This will be helpful for my song words of the chosen song and when i start designing i can put in the images neatly.

Wise Mapping; which means you can do a mind map on there website then put it on your blog. This will be a good piece of software for me as i haven't yet decided what song to produce a video to. So this way i will be able to see everything clearly and neatly in front of me so i can make the right decision on the song. - I tried this out and decided I didn't like the layout and result of the mind map so I will not be using this for ideas.

A different idea

I have decided to create a stop motion music video but this music video by Blur shows importance of movement through repetition of one clip which i feel is a good idea and would be something that i would like to incorporate into my project.

More great videos

I love prodigy and they are my faviourate band, I have was considering producing an animation for "Out Of Space" but decided aganist it as I want the target audience to relate to the meaning of the song and I don't feel the song is oproriate for this.

Prodigy, warriors dance is an amazing stop motion video using ciggerate packet robots. This idea is extremly effective and different, although this is very complicated for my to produce but i like it and it gave me inspiration so here it is, and its a great song!



The Pen Story
I have found the most amazing stop motion video which is an advert for a camera. The way the video tells the story of a mans life which is a type of flash back of a picture taken. I particularly love the photo frame shot at 1.13, were the picture changes at a fairly quick pace.



Flying like Birds, Sara De Prado

This animation is has a few great qualities to it, of which I chopped using TubeChop.



I like the dice, turning and moving, I may try this with another object.



I love this ending of the work being cut up and dropping of the page, this is something that i will experiement with.

She Floats, animation
- I love the skecthy pink heart and writing style of the introduction which I chopped on TubeChop



I will try this drawing style using different pens and pencils.

Sleepyhead, passion pit, stop motion

Another video from YouTube, I love the idea of a person moving and objects moving around, I might incorporate an aspect of this in my video.



Firekites Autum Story - chalk animation

This animation is again a completely different idea. The idea of chalk board with a black background and bold white drawings moving across different chalk boards. I like the way the image once moved leaves a white mist behind. I may experiement with this idea.

musicandmuffins Conclusion

I visited musicandmuffins twitter but it doesn't have anything on it, so i checked out her art website www.musicandmuffins.deviantart.com the idea of the stills from the videos is an idea I may use for my CD cover or advertisement in the magazine.


Look How They Shine For You by ~musicANDmuffins on deviantART

This is a still from Coldplay's, Yellow animation.


ARGH by ~musicANDmuffins on deviantART

This still I don't recognise from a animation I have seen, but I like the style of writing.

Whilst searching musicandmuffins website on devian art I came across AdREUBLIKA


Yobot by ~AdREPUBLIKA on deviantART

This is a simple, brightly coloured image, with a bold background and it gives me ideas for my video.

I continued to look through this persons art work and really like there quirky style


Doodle Art by ~chaxelos on deviantART

This image doesn't include colour but is so busy it doesn't need to, this art work is skecthy and gives me ideas for the all three aspects of my project.



This is my favourite image I have seen so far its imaginative, includes colour and black and white bold lines. The style and characters are int resting and different. I am going to use this as inspiration in all three aspects of my project. I will also research more on the devian art website for other inspiring images when I research for my magazine advertisement and CD packaging.


Musicandmuffins has inspired me in different ways. I love the bold outlined, skecthy drawings with splashes of messy colour of symbolic items. Although there are aspects I feel are not to my taste. These aspects are the fact that all the songs which musicandmuffins produce videos of are all about love and i feel this is not a road I wont to go down. I wish to cover a different issue which my target viewer can relate to. I want to incorporate more detail and movement into my videos by including different medias such as rippings from magazines, photographs, pictures and maybe sequins and more colourful in genral. Although the simplistic idea is still something I want to include, I will experiement with these aspects to see what direction I am going to go in.
A massive thing that musicandmuffins and the other few animations I have looked at is that they all include all of the words. Once I have decided on a song I will pick out the key words which the audience can relate to and maybe incorporate them.

I am going to research more animations to gather different ideas.

musicandmuffins Kate Nash.

I like this animation as it is slightly different from the others as in incorporates different aspects. The bits that jumped out at me were;
- at the very beginning i really like the scrolled messy writing. I am going to try out different writing styles.
- 0.29 i love the way the animation changes to the beat of the music, the girls facial expression is particularly good, i wish to incorporate this into my animation.
- 1.21 the speech bubble, i like this idea although i don't want to have all the key words i may just use ones that are important
- 1.28 I'm not over keen on the whole clip being a solid photograph although i may try to blend photographs into my animation. I will have to experiment.
- right at the end of the clip i like the very fast pace editing, i will experiment with speed of my clips in editing.



Kate Nash. Birds animation, more ideas

Here i have used TubeChop to cut the YouTube animation down to the section that I really like. The introduction is very clear, with the image starting plan then colour and other images appears gradually.



This is another animation of Kate Nash's Birds

I am going to experiment with the techniques used in this video i have cropped 3 sections from the video of clips that incorporate great ideas.

The first one is of the bus moving along the bottom of the page and the letters turning red. This could be a connotation of danger or passion.



This second clip is slighlty longer. I really like the different colour mini hearts in the shape of a large heart, the star clip as i would also like to experiment with different colour backgrounds. Also the leave falling through the writing.



The last clip of this video is a very short clip, i just really like the LOVE letter appearing on the screen one by one, and disapearing.



Different animations

LILY ALLEN

This animation is by Evelien and Sanne on YouTube I used TubeChop to edited it to a shorter section the bits that inspirer me are
- the opening writing style, its girly and pretty
- 0.20 the hearts turning around the house
- 1.05 musical notes apearing, colourful. Repeated later on
- 1.20 the writing

These apspects are very inspiring i will take the ideas and experiment with them.




Lily Allen, Stop Motion

Created by Moran Shaham using cuttings from magazines and colourful paper, this video is extremly random which is not what I am going for although I like the use of materials my faviourate aspects are;

- 0.10 the cut out of a person
- 0.38 random images
- 0.47 the way that you see the hands creating the image.

musicandmuffins Kate Nash. Nicest Thing

I love this song although it is very sad, i might want to produce something slightly happier!
The bits which are my favourite are;

- type of writing at the beginning and end and the way it says the song, CD and production
- 0.35 the bee and the bbuuzzz lettering
- 0.56 the black outlined rainbow
- 1.18 the way the to drawn earths turn round
- 3.21 the reflections of the stick women and men, gives a sense of lighting

I particular love the movement of the earths turning round and this is something i want to bring into my stop motion music video, more movement that the majority of the musicandmuffins videos.



Kate Nash Foundations Music Video
I have looked at one of Kate Nash's official music videos as I am considering producing a stop motion for one of her songs. This video has stop motion in it although the majority of it is just normally filming. I love the blend of stop motion animation with another aspect of film even though i do not want to include average filming i don't believe. The stop motion doesn't seem to be so significant at the beginning although as the film processes you can see that these clips are in fact very important it the story of the song.
- 0.50 dinosaurs turning around
- 1.11 a blue and white sock come together, and later separate, i may try this idea of using random items i particular like the movement of the material
- 2.00 tooth brushes come together
- 2.48 watches come together then almost immediately separate then you back to the other items which separate then she packs a bag and leaves him. This is effective and i feel if i make anything like this i will be extremely happy.

musicandmuffins. Paper Hearts

Habanera and paper hearts is the out one out on musicandmuffins youtube page. This is the only stop motion which is not done using a black pen and injection of colour this as you can see has been done using paper and a pen. The simple idea is something that I'm definitely going to experiment with for my animation.
My favourite bits;
- 0.02 the way you see the first ripped bit of coloured paper and the other one comes appears to the beat of the song very abrupt
- 0.05 the way the word 'my' comes in very quickly again and then 'HEART' straight afterwards
- 0.07 the way the large heart moves repeatedly to the beat back and forth

musicandmuffins Laura Marling. Alas I Cannot Swim

I am not over keen on this meaning of this song but i like the acoustics. The aspects i have picked out which interest me are;
- 0.05 the drawing of the house, sea and sun more going on, more interesting
- 0.10 the extremely messing writing in the right hand side corner of the shot
- 0.56 the dreamy coloured blue river and how its out of the lines
- 1.02 LIFE multicoloured bold letters
- 1.39 the gold stick man which turns different colours very quickly
- 1.59 WORK MORE, EARN MORE, LIVE MORE the black bold outlined lightly coloured writing

This video is slightly more fast pace than the previous two musicandmuffins animations which is an aspect i love because although i love the simplicity i feel i want more movement and maybe a combination of different medias such as photographs and cut outs of magazines. I also love the very messy writing this may be an aspect i also incorporate in my animation.

musicandmuffins Coldplay. Yellow

I love the stop motion of music and muffins. I have studied the video and picked out my favourite aspects;
- 0.38, the girl with the balloon, the starts appear one by one
- 0.49, the musical notes, hearts and stars how they appear one by one
- 1.02, the word YELLOW appears letter by letter in a bold, black and white print
- 1.30, the skecthy flowers, stars and hearts
- 1.39, the small stick man with a massive pink heart
- 3.37, the way the black outlined star is coloured in with yellow in a messy way

The reason these aspects inspire me is because the bold black outline of this video with a selected palette of colour jumps out from the plain white background. I also like the way the video has the words incorporated.

I have started researching!

I looked at music and muffins production YouTube page. The girl who creates these videos is 18 and from England, that is the only information she gives away on YouTube. Although she does have an artwork website and twitter so I'm going to check these out.
I looked at her subscriptions but nothing was very inspiring. I am going to look at her animations and pick out bits that inspire me and what i may incorporate in my video.

Why that brief?

I have chosen this task because I'm very interested in design and animated music video design. I love all different styles of music, although i am particularly interested in creating a music video for an acoustic song with meaningful words. I produced a film for AS so i have experience in filming. I believe i can mix together my artistic skills and previous filming experience to create a great music video.

I did consider using my friends to produce music for me, but now you can use copy written music, I am going to look at music from artists such as Kate Nash and Lily Allen and small video production teams such as musicandmuffins. Once i have researched and decided what music to use i will email for permission.

My Brief

I am working on my own,
A Promotion package for the release of an album, to include a music promo video, together with:
a cover for its release as part of a digipak, CD package
a magazine advertisement for the digipak, CD package