Drawing

To experiment with drawing I put on the version of the fear that I am doing on YouTube and listened to the song whilst drawing with simply a pen and paper to gather some initial ideas. These ideas were not very successful so I watched Lily Allen's music video of the fear and noted down ideas and thins that inspired me.
- the blue, pink, green, yellow and peach paisley colours. I have experimented with these colours, creating them from my acrylic paints.
- the way the camera spins when Lily has walked into the mansion. I could spin my animation at this point or some other time, I will experiment with this.
- the sentences include 'film stars' includes bright colours

- the idea of using cupcakes

- the presents and the way the mansion is wrapped in a red ribbon tied in a bow at the end, also Lily is wearing a dress with a large bow and the presents have ribbon and bows, I may experiment with bows as a iconic in my animation.

I borrowed a camera from school for the weekend so I could photograph my ideas and put them onto a mac and see what they look like using fast pace editing, this will also give me a better understanding of timing for each image and what looks the best. I experimented with musical notes, newspaper, tape, background, paisley colours, red paint, picture of Lily, glitter, beads, gel pens and cut out of images relating to the song.


The introduction is 8 sections long, then the first line comes in, I wanna be rich and I want lots of money. I have just had the idea of having rip outs from magazines, no particular images or articles. then images fall onto the page from magazines, then on rich a £20 pound note drops onto the background contrasting with the other images. Still having the pastel colour scheme used in her video and every now and then an injection of red.

The next line - I don't care about clever I don't care about funny, the video could be drawing around or on the £20's.

I have had another idea to use as the background a Sun and Mirror newspaper, I bought a Mirror newspaper from the shop, (they didn't have the sun, I'l pick it up tomorrow) I am going to have a read and a look through for more ideas and inspiration.

The Fly

This magazine is the type of magazine I would like my CD digipack to be advertised in as it published a variety genre of music of bands and artist that are number 1s but also slightly more quirky. I got this magazine from Levi in Birmingham when I went shopping, the free magazine is often in shops and bars which is perfect for my younger generation target market.

I have been trying to get the video I filmed of the maganize onto flickr so I can embed it into this blog post but it wont download to flickr I think the file is to big so after trying again I am going to re film it and try to cut down the time so then it might download and I will beable to put it on my blog.

I re-filmed it, I tapped the pages which were not relevant togther so this cut down the time considerable. Once it had downloaded I looked at it on flickr and the other film was on there to my surprise! But it cuts out when the file gets to big, bizzare!

The maganize has not only CD adverts but gig reconmendations, singles, infomation about up and coming artists and famous excessting ones.

The idea behind the filming was to practice, to see what it looks like with the hand changing the viewing, the CD and gig adverts.

Article Lily Allen

This article is from the SUN newspaper it shows that she has strong views and that she speaks up about things that she feels is wrong. Her strong personality relates to the song and her video and I want to portray into my animation.

Pulp Fiction

Post modern elements

- Tarantino is influenced by Jean Luc Godard, parodies and suverts film conventions


- Mia Wallace drawing a rectangle on screen, not realistic.


- The use of deliberately bad backdrop on car journeys


- The shop where Marcellus and Butch are assaulted is called Mason-Dixon (19th Century stereotypes who mapped the route of a railroad across the USA. The route of the line became known as the Mason-Dixon line, separating the North (non slave owners) and the South the (slave owners.) The Line symbolizes a cultural boundary between the Northern United States and the Southern United States (Dixie).


- Pulp Fiction links to films such as Daliverance (1972 John Boorman) and The Texas Chainsaw Massacre (1974 Tobe Hopper) because of the culture code, humour to director, clever in the sense that it makes reference to many other films and events. Scary Movie's are an extreme of this were the whole film is made from taking the 'mick' out of other films.

- Mia's haircut - Louise Brookes in Pandara's Box (GW.pabst 1926)



- Reference to Psycho (1960 Alfred Hitchcock) Butch, when he's in the car waiting at crossroads has his path crossed by Marcellus, his boss. In Psycho the same thing happened to Marian Crane and her boss.


- Jules relating to the bible, links to Night of the Hunter (1955 Charles Layhton) Not a typical Gangsta thing to do when they go to kill someone.

- Robert Mitchums character, Butch is supposed to lose to Floyd Winson, the same fighter who is fighting an opponent paid to take a dive in on the waterfront, 1954 Eliatazan.


- Jules is friends with Jimmie, a nod to Jules et Jim (1962 Francois Truffaut)

- Vossler and Matinez two old colleques of T's video store days

- Wilson + Coolidge = two American presidents

- A reference to Caine in King Fu (character played by David Carradine) Later Bill in Kill Bill. In the final scene in the coffee shop a reference is made to Jules wandering the earth like Kaine from Kung Fu.


Pulp Fiction relates to a black audience there are references to past films and artists which were apart of the black media movement,
Isiac Hayes - Black Moses - Supercool, Shaft trailer 1971

These are Blaxploitation films which is a genre that emerged in the United States in the early 1970s when many exploitation films were made that targeted the urban black audience; the word itself is a portmanteau of the words "black" and "exploitation." Blaxploitation films were the first to feature soundtracks of funk and soul music. These films starred primarily black actors. Variety magazine credited Sweet Sweetback's Baadasssss Song with the invention of the blaxploitation genre. Others argue that the Hollywood-financed film Shaft is closer to being blaxploitation, and thus, is more likely to have begun the genre
Examples of the most famous blaxploitation films: Shaft, Foxy Brown and Superfly.


Nearly all of the clocks in pulp fiction are set to 4.20 = no reality, Pulp Fiction plays which the audience because there is absolutely no linear. It has an ideal construction which does not bare any relation to reality this is very post modern. The time period aspect is particularly confusing it jumps from styles from 1990's, 1970's. 1950's to the 1940's. For example when Butch is in the taxi on his way back to his hotel room after his fight, the back drop from the car is unrealistic , in black and white and looks like a scene out of a 1950's film. Another example is Mia's house has a old 1960's stereo and they are wearing what looks like fashion from the 90's.

Dominic Strinati quotes -
"Postmodernism tries to come to terms with and understand a media-saturated society. The mass media, for example, were once thought of as holding up a mirror to, and thereby reflecting, a wider social reality. Now that reality is only definable in terms of surface reflection of the mirror" (1995)

"Media images encourage superficiality rather than substance, cynicism rather than belief, the thirst for constant change rather than security of stable traditions, the desires of the moment rather than the truths of history" (1992)

"Postmodernism is sceptical of any absolute, universal and all-embracing claim to knowledge and argues that theories or doctrines which make such claims are increasingly open to criticism, contestation and doubt" (1992)

Pulp is spilt into three sections which pulps time into a new reality.
The situations are;
- Mia and Vincent
- The gold watch
- Bonnie

Mia and Vincent; Wallace asks Vincent to take Mia is wife out for dinner. Mia ends up snorting heroin and having an overdose

The gold watch; Butch gets back from a fight which he goes against Wallace's orders to lose a fight, they are on the run, but Butch's girlfriend forgets to get Butch's gold watch which has been passed down, generation to generation and its the only thing he cares about. Butch goes back to his house gets the watch and ends up killing Vincent as he is waiting at Butch's home to kill him, because he won the fight. On the drive home Butch runs over Wallace and they have a gun fight down the street. They end up in a shop were the man ties them up and picks Wallace to rape first. Butch manages to get out, but goes back for Wallace as he is being raped by a police officer. Butch kills the shop owner gets Wallace and Wallace torches the police officer. Wallace and Butch are now ok and Butch and his girlfriend leave LA.

Bonnie; Jules and Vincent shot some men, Jules believes God saves him from gun shots and Vincent accidentally kills a guy. They go to Jules mates wear Wolf helps them out, as they have blood all over them and the car, they clean up then go for breakfast. A English man and women, Bonnie attempt to rob the restaurant. Jules doesn't shot the man but explains that he has been touched by god. The robbers leave with nothing and they leave. The end

The plot explains the no sense in time as Vincent gets shot in the second situation but then is in the third. This film was extremely successful as it breaks every convention and sense of time. Its different but successful which is a fantastic achievement for moving media. I think the reason for this is because you can watch it on face value which pleases the main streamers but also in captures the aspires because of all the added non conventional attention to detail.

Are homework was to write an essay on Pulp Fiction
Pulp Fiction Essay

Die driet welle

Translation from German - The third wave

Collective Identity

"A collective is a group of entities that share or are motivated by at least one common issue or interest, or work together on a specific project/projects to achieve a common objective." - Wikipedia

Introducing Identity
David Buckingham

On the one hand, identity is something unique to each of us that we assume is more or less consistent.. our identity is something we uniquely possess: it is what distinguishes us from other people. Yet on the other hand, identity also implies a relationship with a broader collective or social group of some kind. When we talk about national identity, culture identity, or gender identity, for example, we imply that our identity is partly a matter of what we share with other people. Here, identity is about identification with others who we assume are similar to us, if not the same, at least in some significant ways.

David Gauntlett 2007

"Identity is complicated. Everyone thinks they've got one. Magazines and talk shows urge us to explore out 'identity'. Religious and national identities are at the heart of major international conflicts. Artists play the idea of 'identity' in modern society. Blockbuster movie superheros have emotional conflicts about their 'true' identity. And the average teenager can create three online identities before breakfast." (facebook, bebo, twitter, myspace)

David Buckingham 2008

"A focus on identity requires us to pay close attention to the diverse ways in which media and technologies are used in everyday life, and their consequences both for individuals and for social groups.

Areas of collective identity;
- gender
- sexuality
- religion
- nationality
- age
- class
- ethnicity
- disability
- celebrity

My teacher decided it would be fantastic idea to make some ridiculous class rules after Tuesdays lesson (I was not there and was not aware of this.) But apparently he sent a email to every member of the class stating the new class rules;
- Students must sit one space apart from one another and face the front
- Students must stand up to ask a question
- Students must stand up when a member of staff enters the room
- Students must answer in only 3 words
- Start 3 word sentences with Mr Smith to everyone

To
- your own comprehension of yourself, how you see yourself
- how others see us
- appearance
- attributes
- clothing
- experiences
- rivals

We had to think of 5 things which made us class members the same, then go round the class, applying to the rules!!, and say on thing. For example; go to Lutterworth school and all were clothes.

Then we had to think of as many things as we could that made us individual, this was hard but then again we had to say one of things to the class.

After this we had to thing about our own identity and ask the question, has media shaped who you are in anyway? I answer saying I don't no because I don't feel I am influenced by any one particular mediation. I feel that everyone is influenced by everything, and this can not be put down to media, social life, family your a collection of your surroundings. Everyone else answered.

Die Driet Welle

The third wave was experiment devised by Ron Jones, a history teacher, this experiment was on his history class as part of there study of Nazi Germany. The experiment was to demonstrate fascism.

Jones couldn't describe what the Nazi Germans did to the Jewish so decided to show them, he came up with a new movement call 'the third wave' and convinced his students that this was a movement to eliminate democracy. This was displayed through the movements motto,"Strength through discipline, strength through community, strength through action, strength through pride."

There is hardly any written evidence of the third wave, except for documents created a long time after the event at the school.

Books and TV series have been based on the experiment, and most recently a film, 2008, Die Welle.

In a piece of writing from Jones, many years later he describes that the class had to, (in 1967,) be from outside the class to sat in the class room, without making a sound, in 30 seconds. The classroom had strict rules, Jones was an over the top authoritative figure.

At the end of the lesson Jones gave the students some rules, that it was a one day experiment, students had to be sitting, ready for the lesson before second bell, had to stand up to ask or answer questions and had to do it in three words or less, and were required to start each remark with "Mr. Jones."

By the second day Jones had give the students a supreme sense of discipline and community. Jones named the movement "The Third Wave", after the common belief that the third in a series of ocean waves is last and largest. Jones made up a salute resembling the one of Nazi regime and ordered class members to salute each other even outside the class. They all complied with this command.

Students not in Jones history class, joined in the 30 students became 43, all students skills and motivation improved. Each student had a member card, and were given tasks, for example designing a Third Wave banner etc. Jones instructed students how to get new members and by the end of the day they had over 200 participants. Jones was surprised that some of the students started reporting to him when other members of the movement failed to abide by the rules.

On Thursday, the fourth day of the experiment, Jones decided to stop the movement because he was loosing control of it. The students became increasingly involved in the project and their discipline and loyalty to the project was astounding. He announced to the participants that this movement is only a part of a nationwide movement and that on the next day a presidential candidate of the movement would publicly announce existence of the movement. Jones ordered students to attend a noon rally on Friday to witness the announcement.

Instead of a televised address of their leader, the students were presented with an empty channel. After few minutes of waiting, Jones announced that they have been a part of an experiment in fascism and that they all willingly created a sense of superiority that German citizens had in the period of Nazi Germany. He then played them a film about Nazi regime. That was the end of the experiment.

So basically we as a class were given the same instruction, we did not follow all the rules, and questioned the idea.

For the last two lessons with Mr Smith we watched the film the wave, a German filmed based on the book The Wave which was inspired by the social experiment The Third Wave. The remake was successful in German cinemas. The film was directed by Dennis Gansel and starred Jürgen Vogel, Max Riemelt, Jennifer Ulrich, Jacob Matschenz and Frederick Lau.
The film is different to the book in the sense that the school in the book is in America, opposed to the film which is set in a German high school. The book is also set in 1969, when the real experiment took place rather than the film which is set in modern 2008. I feel this has been done so audiences can relate better to the modern language, the fashion and the politics of today.
The original names were changed in the film, so that they sound more German, but the characters remain the same as they were in the novel.

Two ending were created for the film, one; less dramatic, no shootings and the other were Tim takes the group well to far and shots another member then takes his own life. I feel that this, didn't spoil the film but made it seem less realistic because although shootings in school do acure they are not common and not something that the average student can relate to. But because of artistic licence they felt it would be a more dramatic ending and memberbel.

Categorisng facial expression

Marjorie Ferguson - 1980
Women's - chocolate box
invitational (approachable)
super smiler
romantic/sexual

Trevor Millum - 1975
Men's - carefree
seductive
comic
catalogue

Key Theorists beliefs

Jonathan Schroed 1998 - 'to gaze implies more than to look at it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze.'

Charlies Angles female empowerment vs sexuality.

Male gaze - Feminist theory

Laura Mulvey, 1975 - 'visual pleasure and narrative cinema'

- how men look at women through film
- how women look at themselves
- how women look at other women

Most males produce films to it is seen through a mans eye, can women relate to this?

Features of the male gaze

The camera lingers on the womanly "curve" and events which occur to women are presented largely in the context of a mans reaction to the events.

Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.

As a class we looked at Scouting for girls, she's so lovely, music video. Picking out the bits which the male gaze apples to, then analysing the results to see wether the girls or boys picked out more information about what there wearing etc. As predicted the girls noticed more than the boys spend more attention looking at the girl!


The use of the male gaze in everyday life

- some theortists also have noted that sexualizing of the female body even in situations where female sexiness has nothing to do with the product



Critcism of Mulvey and Gaze theory

- Some women enjoy being 'looked' at.
- The gaze can also be directed towards members of the same gender for several reasons, not all of which are sexual, such as in comparison of body image or in clothing

How this relates to Lily

Lily Allen does use sex to sell, for example she wears revealing clothing when performing.




Although in the fear music video, she is wearing and performs in a way that doesnt shout sex. The line, 'I will take my clothes off, and this will be shamless, but everyone knows thats how you get famous.' This line confirms that she agrees with the theory, and that she conforms to it in a way. Although I do not think that I will be using sex to sell as this will not fit into my idea of animation.

class presentation web 2.0

I was on a art school trip on Tuesday when the class started to present the presentations on the different topics, apparently 2 groups did theirs and the teacher was not impressed. So we didn't get to present ours, this was a shame but I learnt a lot about web 2.0 which is a great thing to broaden my digital literacy knowledge.





These videos I recored on my phone, to inform the class of the web 2.0 tasks for the class.

Digital Literacy

This is the animation me and Jess produced to explain what web 2.0 is, using Xtranormal.com this web 2.0 website lets you chose characters and add action, movement and speech, we developed a conversion.

Then using this animation, the simple stop motion flick book filming, web 2.0 websites such as NickId, fridge magnet website and Jackson Pollock art website which lets you create your own trainers/images. These are going to be the interactive tasks which we give to the class after the robot animation.

word. trainer - blog

We sent an email to every member of are class and the teachers to explain the interactive tasks and what they have to do.


Sent: 09 October 2009 11:23
To: M Smith; Caitlin Riley; Theo Miller; Jamie Hives; Anna Sheppard; Georgia Money; Stuart Wright; Emily Haynes; Samuel Bullous; Jessica Jenkinson; Rhys Withers; Natalie Palmer; Laura Eaton; Amy Trickett; Robyn Barnett; Charles Butler
Subject: FOR TUESDAYS LESSON, from emily,jess,jess and sam.

Please dont delete this email or you wont be able to take part in the interactive part of our presentation in Tuesdays lesson, thankyou :)

NIKE ID

Click this link...
http://nikeid.nike.com/nikeid/index.jsp#launchBuilder,,_64756e486967303930382e2e31,,184549677
- Click English, and then USA.
- Wait for the shoe to load.
- Click start from blank.
- Click on a section of the shoe.
- Click on the chosen materal, suede or leather.
- Click on your chosen colour.

FRIDGE MAGNET
Click on this link...
http://www.mattfacer.com/fridge/
- wait for it to load.
- drag the letters from the left side of the screen onto the right side, to create messages!

JACKSON POLLOCK
Click on this link...
http://www.jacksonpollock.org/
- Click on enter jasonpollock.org
- Move your mouse around the screen, to change the colour CLICK and then carry on moving your mouse.

In Class

Today in our theory lesson we got into groups and were each given a task. Ours was to devise a presentation with no speaking, a totally technology based unsual presentation with interactive ideas explaining Web 2.0.

We decided to try a very simple flick book with important Web 2.0 words on it.

Here it is;

Theory - Post Modern Media

Post modernists claim that we live in a world which is saturated by media, because we are immersed in media 24/7. The distinction between reality and the media representation of everything becomes blurred or even invisible. Apparently we now have no sense of real things and images of them, or real experiences and simulations of them.

Media reality is the new reality.

In the modern period artists experimented with the representation of reality. In the post modern period the idea of representation got 'remixed,' played around with through pastictile, parody and inter textual references - where the people that make texts deliberately expose their nature as constructed texts and make no attempt to pretend they are 'realest.'

Value judgements are blurred everything is down to taste. Anything can be art, deserve and audience and culture 'eats itself.' There is no longer anything new to produce or distribute.

The distinction between media and reality has collapsed and we now live in a 'reality' defined by images and representation.

Images refer to each other and represent each other as reality rather than some 'pure' reality that exsists before the image represents it.

Magazine CD advertisement - Research

Once I have decided on the image for the CD package I will devise a magazine advertisment page which links to my video and CD package. My advert will be a one page spread maybe incorporating the atcual CD. But I might just incorporate the style and design of the video to again show links between the three.

I have looked in Q magazine which has a great abstract advert for JAY-Z, the first page, which has a white background and a collection of musical equipment tightly composted in the centre in a large heep. The simple colour scheme of white, black and red is a great idea to focus the viwer in but not over power them. I am not over keen on the other page as it is extremly plain, although it does work and does capture the idea. If I was to re design this advert I would somehow incorporate the writing on the image page to create a singular page advertisment.



I am going to continue my research of magazine advertisments and find some of Lily Allen's advertisments to take inspiration from the style.

Power Point Presentation

Presentation

View more presentations from emily.

This power point presentation is what I produced to pitch to the class and teachers.

The presentation was filmed, I will add this to my blog when I am given a copy of it.

CD package - Research

I have an idea of using a image from my video as the front cover of the CD to show continuity. I will work on this when I have drawn out my animation drawings for the video and decided on the most incapturing and suitable one.

Theory - Representation + Sterotypes

Stereotypes have been made to group people together to make events and issues more digestible to audiences. Rather than texts representing people as individuals media represents them in the way of some of the people in a group. Stereotyping groups from one or two individuals has its problems as it can mean people will judge people for wearing a certain types of clothing because they think they do what other people do wearing those clothes. Stereotypes in moving media are often exaggerated, and entire countries are grouped to all be good/bad at the same things. For example the Americans are patriotic.

Tessa Perkins - 1997

" Stereotyping is not a simple process and contains a number of assumptions that can be challenged. She identifies 5 assumptions;

- There not always 'false' - Cowboys do wear hats - The question is to what extent social groups consciously adopt stereotypical signs in order to identify themselves, and to what extent the mass media amplify these social acts of communication, deliberately.

- Stereotypes can be positive to some existent Germans are efficient although there always backhanded compliments as Germans are seen to be ruthlessly efficient.

- Stereotypes can be held about ones own social group, the English have stereotypical images of themselves for example young British women drink to much

- Not always concerned with oppressed groups, celebrates are self righteous

- Not always minority groups which we have little direct experience, stereotypes of men and women, everyone has wide spread experience off

- Stereotypes can be simple and complex at the same time, Marilyn Monroe being a dumb blonde, which represents her as having a lack of intelligence

- Not rigid or unchanging, stereotypes change and evolve as they are based around struggles and power which changes over time.

- people don't believe or disbelieve in stereotypes they can 'work' for us to communicate without necessarily agreeing with them.

- Stereotypes don't always influence are behaviour and attitudes, it is possible to 'hold' a stereotype without believing in it. The reaction of the viewer will depend on the complex set of social, historical and individual experience.

Everyone stereotypes even if they don't mean to, especial in media every character is a stereotype to a certain existent. My stereotype is a girl who is in fear of her future, Lily Allen. Stereotypes mean that audiences can relate to text so it is not always a bad thing.

Leon Festinger

Festinger has a theory of 'cognitive dissonance' argued that we resist adjusting out attitudes unless faced with overwhelming evidence against it. Believed that we seek out confirmation of out thoughts/beliefs.

Theory - The Royal Tenembaums

In lesson we watched the opening to the film The Royal Tenembaums, we anaylisised the text and looked at the siblings using two of Roland Barthes codes; semantic and culture. This activity made me relise how important the codes are and who much time and effort is taken into the appearences of characters. So that the director portrays their character correctly to get the right message across.

I will have to think very careful about what colours and images I use to get the right message across. I have already decided to use the sweet pastel colour that are used in the offical music video of The Fear by Lily Allen as this shows a link between the two. Once I have experimented with images and use of colour I will analysis my work taking the codes into consideration, especially the semantic code.

Theory - Roland Barthes

Narrative codes - how the audience views the text

Texts can be 'open' - unravelled in many different ways, or be 'closed' - one obvious thread to pull on. My animation is going to be open, I am going to do this by making reference to Lily Allen's double meaning of words.

Roland Barthes 5 codes

Action code - a action which means there is a further action, a person picks up a gun someone gets shot. This is relevant to all moving media as actions inevitable move onto another, so is therefore relevant to my music video.

Enigma code - an element which is not revealed, raising questions this is used to keep audience suspense. This code is not an aspect of my video.

Semantic code - connotations, impiles that there is never one meaning to a word such as mirror and the media mirror (newspaper)this is also shown in dress codes to work out the age or status of a character. This is mediation what the audience take from the text.

Cultural code - elements relying on sharded knowledge, santa is a old man with a beard, if the audience did not no this then a text about santa would not be relivant or make sense.

Symbolic code - The grey, what is unseen but the audience fills in due to personal experience, this results in different people taking different things and meanings from the text.

Theory - Audience theories

1 - Hypodermic needle model, 1920's
- first attempt to explain how mass audience reacts to mass media
- audiences passively receive information via media text, without realising or making effort to
- radio and cinema were new at the time
- government had discovered power of advertising to communicate messages, produced propaganda to sway thinking
- popular during 1st world war in Europe and aftermath
This suggests that information is passed into the mass consciousness of the audience unmediated. The experience, intelligence and option of an individual are not relevant to the reception of the text. As an audience we are the creators of media texts, our behavior and thinking may easily be changed by media makers. This theory assumes audiences are passive and heterogeneous. This theory was also quoted during moral panic.

2 - Two step flow
- Paul Lazarsfeld, Bernard Bevelson and Hazel Gaudet analysed voters decision making processes during the 1940's presidential election campaign.
- information does not flow directly into minds of its audience unmediated, it is filtered through opinion leaders
- opinion leaders communicate to less active associates proving influence
- audience then mediate information received direct from media with ideas and thoughts expressed by opinion leaders.

In conclusion people are influenced by the two step flow and not directly this is referred to as limited effects paradigm.

3 - Uses and Gratifications, 1960's - 1974
- audiences were made up of activity consumed texts for different reasons, in different ways.
- 1948 Laswell suggested media texts had the following functions for individuals and society; surveillance
correlation
entertainment
culture transmission
- 1974 Blulmer and Katz stated individuals might chose a text for the following purpose;
diversion - escape from everyday problem
personal relationships - use media for emotion and other interactions
personal identity - finding yourself reflected in texts, learning behaviour and values from texts
surveillance - information which could be useful for living (weather reports, financial news, holiday bargains)

- since 1974 uses and gratifications have been extended due to new media form such as music videos, video games and the Internet.

Reception theory, 1980's and 1990's
- Stuart Hall's encoding/decoding model of relationships between audience and text
text encoded by producer
decoded by the viewer
- possible differences between reading of code due to peoples circumstances, for example gender, class, age and ethnicity
- by using recognised codes and conventions and drawing upon audience expectations relating to aspects such as stars and genre, produducers can position the audience and create a certain amount of agreement to what the code means (preffered reading)

Good images

I just found a wicked random image that inspire me so here it is;

Inspiration by baby_juicy featuring Calvin Klein

My faviourate images within the image are, the wooden heart tiles this idea could be used with letters for an important aspect of the song. The peace sign, which relates to Lily Allen as she is a goverment activist. The cigeratte, Lily Allen smokes and naughts and crosses game, a game of this sort could be an aspect of my stop motion animation.

Theory - Carol Vernallis

Carol Vernallis is a associate professor of Film and Media Studies at Arizona State University. She specialises in music videos and contemporary film soundtrack in relation to image. She has written two books, and produced many music videos.
Music videos have exploded due to music channels, and are highly influential to there viewers. They help to create an artist’s identity, to affect a song's mood, to determine chart success: the music video has changed our idea of the popular song.
Vernallis believes that music videos are another art form and different from television, films and the song singularly.

Vernallis describes in a book how verbal, musical, and visual codes combine in music videos to create defining representations of race, class, gender, sexuality, and performance. The book also explores complex interactions of narrative, settings, props, costumes and lyrics.

I agree with Carol Vernallis in the way that music videos have there own genre and how the music video can reflect the artisit and effect your feeling, or change the meaning of the song. Each great artists have there own style and this is portrayed not only through there sound but the there music video aswell.

Lily Allen The Fear

This is Lily Allen's acoustic version of the song The Fear. I prefer this version as it sounds rawer and my audience will be able to relate to this more than the perfect radio version. This gives me more freedom to create an animation stop motion as there is not a video to this version so I can make it more orginal.

Other Videos of Lily's

22



The idea of the clips flicking back and forth is a idea which I find interesting as it plays around with the linear. The idea of two storys to one idea.


Alfie



This video incorporates a puppet, as her brother, this is the only Lily Allen video which uses anything different. I also really like the bright block colours of the walls, this is somthing to experiment with.

Idea

I have just had a great to experiment with paint splatters created using a toothbrush. I got this idea from some postcards that were on my table. I can experiment with different colours when I start drawing and creating for my video.

First of all I tried using red ink, the ink works well although I feel the red gives the impression of blood, so if I develop this further I will try using a different colour. I put on two splatter images onto flickr but it would not let me have the embedding code so I have put them on through the blog.





The second attempt with red was more successful as I used less ink;



Then I tried a green colour using acrylic paint and water, the colour splatter across the page is abstract and I like way you can see the hand applying the splatter using a paint brush I think it gives it a 'real' feel. Once I have experimented with other designs I will photocopy them and try splattering paint over the top to see what it looks like.