exam work

1/2 of are exam is about me writing about what I have created taking different things into account, such as genre.
My genre is a music video, but also in the stop motion genre.

Steve Neate, theorist stated that 'genres are instances of repetition and differences.'

films are divided into three genres;
-subject matter
- formal characteristics
- narrative


Tom Ryall suggests that the types of conventions found in genres might be grouped within the following categories:
- narrative - mine is linear
- theme - mine is about happiness and fear, mixed emotions linked to media
- character/stereotypes - mine is dancing beads, more female
- iconography - a music video usually includes the artists and stop motion drawings random creative stuff both animation and real life.

Starter questions

I am going to answer each question twice once with a Lily Allen music video answer and once with a stop motion answer.

1 Audience expectations about narratives, characters and setting.
Lily Allen - narrative - linear
character - Lily Allen as the main character, dancers, good looking men
setting - club, house, a mini story in keeping
Stop motion - narrative - non linear or linear
character - clay, paper, card, drawn, photograph painted - if there is one
setting - paper room, on a piece of paper, card

2 How do film makers/producers rely on genres to market films.
Lily Allen - bright pastel colours in her older videos
- Lily staring in the film - main character usually
- the music video is a short story - a short film - tells a story
- newer videos are more sophisticated, mono colours, fashionable fashion, this is moving on from the tacky pop video image
Stop motion - paper, card
- drawings, abstract
- quirky - Lily Allen's imagination.

3 Appeal to different genres.
Lily Allen - newer videos appeal to different viewers, fashionable students
- its not me its you - the subject is to rude to make a literal story about, which is her usual style, so she uses a country Western cow boy style to create a different reality to the song.
- most songs have a different subject matter, which equals in different videos and different story's depending on the topic, this will appeal to different genres.
Stop motion - involving real people
- photos of photos changes the feel
- dancing beads - new reality - connotations

4 How genres change over time and reflect social/historical contexts.
Lily Allen, music videos - marketing - you tube, viral adverts, email to friend links
- Lily in the video, bands
- short stories were the first type of music videos in 1926
- tells the story of the song, go together, can appreciate each separately but together equal in a better understanding
Stop motion - first music video was a series of images, 1894, stop motion taking ideas from the past to create a new idea.
- anyone can create a stop motion, don't need anyone just a camera and computer, Internet movement
- cartoon music videos were created in 1930
- sledge hammer, 1985, Peter Gabriel, ground breaking stop motion music video



This idea above was an idea I had of changing facial expression, but I don't think it will fit into my animation.



The idea of using a black board was an idea I looked at when deciding what to do for my animation.

Media Essay[1]